Brand Design Projects

Kre-8 Blocks

AfterEffects, Illustrator

Project

For this project, I created Kre-8, a fictional building block brand meant to rival Mega Bloks. Built around the idea of controlled chaos, the brand uses the slogan “Build it. Break it. Own it.” I designed and animated a custom typeface to reflect its energetic, playful identity.

Problem

  • Finding animations that aligned with the brand logo
  • Balancing the “building blocks” concept with sharp, chaotic shapes
  • Avoiding straying too far from the intended brand message

Solution

  • Replaced the “8” in Kre-8 with an 8-stud block
  • Combined sharp edges with blocky letter widths
  • Drew inspiration from graffiti with exaggerated proportions
  • Designed motion based on the sounds and energy of playful chaos

Thinkflow

AfterEffects

Project

For this team project, my role was to animate a promotional video for the brand Thinkflow, highlighting its themes of growth and nourishment for its clients.

Problem

  • Attaching and animating leaves so they followed the plant stem naturally
  • Refining the timing and pacing of the visuals
  • Designing a clear and effective final tagline animation

Solution

  • Manually adjusted the anchor points of each leaf to align with the stem’s movement
  • Refined pacing through repeated reviews and feedback
  • Designed the ending animation to reflect the themes of water and flow, keeping it smooth and concise