Kre-8 Blocks
AfterEffects, Illustrator
Project
For this project, I created Kre-8, a fictional building block brand meant to rival Mega Bloks. Built around the idea of controlled chaos, the brand uses the slogan “Build it. Break it. Own it.” I designed and animated a custom typeface to reflect its energetic, playful identity.
Problem
- Finding animations aligned with the brand
- Balancing “building blocks” shapes
- Avoiding straying from the message
Solution
- Replaced “8” with an 8-stud block
- Mixed sharp edges with chunky forms
- Inspired by graffiti proportions
- Motion based on chaotic energy
Process
